Baidu's real crisis is coming? "Headline" announced: a new search engine is here

ByteDance is challenging Baidu's core business.

 In the search business, the competition between ByteDance and Baidu has become increasingly fierce.  On April 30, ByteDance officially launched the "Headline Encyclopedia" beta version with the domain name "www.baike.com".

 According to the official introduction, Toutiao Encyclopedia is a Chinese online encyclopedia under Toutiao today.  Users can search for entries on the headline encyclopedia to obtain information services, and can also create, edit, and revise entries to share professional knowledge.  According to the headline Wikipedia homepage, its brand slogan is "Come here, know the world!".

 Positive "just" with Baidu!  ByteDance launches headline encyclopedia

 As early as July 31, 2019, today's Toutiao, Douyin parent company ByteDance's WeChat public account "ByteDance Recruitment" released the recruitment message "Here is an opportunity to build a new search engine. Do you want it?  ", Announced that the byte beating search department has been established.

 According to reports, the ByteDance search team is a powerful "behind-the-scenes supporter" of many well-known and well-known apps such as Toutiao, Douyin, Watermelon, Volcano, Zhidi, etc., supporting the search function of ByteDance's full line of products  .

 The ByteDance search team said it is building a universal search engine with a more ideal user experience.

 The 21st Century Business Herald reporter used the headline encyclopedia to search for the keyword "headline encyclopedia" and found that the entry was founded on April 26 and has been edited 17 times so far.  According to the introduction, the encyclopedia entry contains the following parts: abstract and summary map, basic information, entry text, video, atlas, entry intra-link, reference materials, etc.

 In order to ensure the authenticity and content quality of encyclopedia entries, only entries that meet all the enrollment rules of Encyclopedia Encyclopedia are suitable for being written into encyclopedia. Specific inclusion rules include: 1, standardized entry names, 2, objective facts, 3  1. The source can be verified. 4. Complete entry structure.

 As of January 2020, Toutiao Encyclopedia has included more than 18 million entries, covering people, science, nature, culture, history, entertainment and other categories.

 The reporter learned that the domain name "www.baike.com" was originally the domain name of Interactive Encyclopedia, which was acquired by ByteDance in September 2019.  On March 1 this year, Interactive Encyclopedia issued a website service upgrade announcement, saying that from April 30, the original interactive encyclopedia website user service will be offline, and at the same time, Encyclopedia Mall will also be offline.

 In fact, encyclopedia content is the content most commonly used by users in search engines, and the launch of Toutiao encyclopedia is also an important supplement to Toutiao search ecology.

 Last year, ByteDance launched the headline search, the product directly benchmarked Baidu search, which also means that ByteDance and Baidu's competition shifted from information flow products to Baidu's core business.  Previously, ByteDance relied on products such as Toutiao, Wukong Q & A, and micro-headlines, making Toutiao search a relatively rich content ecosystem as soon as it was launched.

 Baidu panic?

 As soon as the headline search information came out last year, some Baidu employees began to say, panic?

 Indeed, the search engine business is the foundation of Baidu's life. Baidu was one of the most brilliant Internet companies in China. The phrase "Baidu, you will know" has indeed become a daily operation for many people.  Even Li Yanhong once said, "Search is all the secrets of Baidu's success."

 However, in recent years, with the fermentation of questioning bidding rankings and profit methods, Baidu's search has been criticized by users. Although the profit is full, the user's favorability is getting lower and lower.

 The official launch of the headline encyclopedia may further increase the competition between byte beating and Baidu.  According to the official introduction of Baidu Encyclopedia, as of August 2019, the number of entries included in Baidu Encyclopedia exceeded 16 million. From the number of entries currently disclosed by Headline Encyclopedia, the gap with Baidu Encyclopedia is not large.

 As the content ecology of Toutiao search continues to improve, the difference between users using Toutiao search and Baidu search is gradually narrowing, will the pattern of the search market change?