ALI's next move: online education APP, Banban Answer

Editor's note: This article is from the micro-channel public number "Tech Planet" (ID: tech618), Author: Chen Qiaohui

Under the epidemic, online education has always been a hot industry today. Answering and counseling products such as homework help, little ape search questions, and Xue Bajun are all popular, and major Internet companies are stepping up their efforts in this area.

Tech Planet (WeChat ID: tech618) was exclusively informed that Ali recently launched a product called "Help Answer", a paid question and answer platform for primary and secondary school students' academic problems. This is the first independent product launched by Ali in addition to the online education features launched by Ali.

According to the sky eye inspection, the developer of "Bang Bang Da" is Zhuoyi Changyou (Beijing) Technology Co., Ltd., and the suspected actual controlling shareholder is Alibaba Culture and Entertainment Co., Ltd.

Tech Planet (WeChat ID: tech618) found that "Help and Answer" can get course tuition through online payment. Supports quick explanations on topics that you do not understand by taking pictures, voices, videos, etc. If you don't have a problem, you canpublish a reward through the app to let more professional teachers teach online.

Open "Help and Answer", and you can find that the login methods are mobile phone number, Alipay, and WeChat. Remove the QQ, a third-party login method that is more popular with students, which is quite surprising.

After registration, there will be two options, one is the questioner and the other is the answerer. The user selects the identity and fills in the basic information to officially enter the app. At present, the scope of the questioner's identity is limited to primary school to high school students, and the scope of the answerer's identity ranges from undergraduate to postdoctoral, which means that the answerer is not limited to whether or not he is a teacher, but to answer the question with the undergraduate as the starting point.

Taking the questioner as an example, you can choose to take a picture or write a picture with a narrative to write down the question, and then select the grade corresponding to the question, write a commission, and post it. Questions posted need to be reviewed. If no one takes orders within 10 minutes after passing the review, you can get answers for free.

As the answerer, the homepage will display the questions to be answered, for the answerer to choose. After entering the answer interface, the answerer can discuss in words or record a video to answer. It is worth noting that the knowledge points involved in the related questions need to be evaluated before solving the questions, and the answers can be obtained after the assessment is completed.

The questioner checks the answer. After passing, the system will give the responder a certain percentage of commission and evaluation. In order to regulate the answering attitude of the respondents, the platform has established a credit score system for the respondents, and the quality of the answers is linked to it. If the credit score is 0, it cannot be restored and the account will be blocked.

At present, the "help and answer" is still in the testing stage, so the entire product is very simple in terms of design and function. Compared with the online education brand "job help", which is also a competitive product, there is less parent-level supervision, live answering and Community functions, it is not ruled out that such functional requirements will be increased in the later stage.

According to AiMedia Consulting's analysis of domestic online education users, the number of online education users in China will reach 305 million in 2020, and the new education model of "Internet + Education" is continuously expanding. As various onlineeducation platforms continue to develop and sink the market, the basic market of the online education market is directly expanded, and the number of online education users will further expand in the future.

Under the guise, Ali's introduction of "help and answer" also took advantage of the trend. This time, online education is in the second spring of the industry, and changes in the industry pattern after the epidemic are inevitable. In the end, who will come out on top still needs users to choose.